Working with non-professional models - whether they’re friends, clients, volunteers, or strangers - can be an exciting part of any creative project. But when it comes time to introduce a model release, things can quickly get awkward if your subject doesn’t understand what they’re signing.
In this guide, we’ll break down how to explain model releases clearly and respectfully, helping you protect both your project and the person in front of the camera. Whether you're a photographer, filmmaker, or content creator, knowing how to communicate this legal step is essential - especially in 2025, when digital distribution is global and fast.
What Is a Model Release (in Simple Terms)?
A model release is a legal document that gives you permission to use someone’s likeness (their face, body, voice, etc.) in your work - whether it's a photo, video, or other media. Without it, you may not have the right to publish or sell content that includes them, especially for commercial use.
A simple way to explain it:
"This form gives me permission to use your image in the photos/videos I take today. It protects us both legally and ensures I can show or sell the content in the future."
Why Non-Professional Models Get Confused (or Nervous)
Most people outside the industry associate legal documents with risk or exploitation. Here are common concerns they may have:
- • "What are you going to do with these photos?"
- • "Will my name be attached?"
- • "Can I change my mind later?"
- • "Is this safe?"
As a creator, it’s your job to answer these questions calmly and honestly. You’re not just getting a signature - you’re building trust.
Key Tips for Explaining a Model Release Clearly
1. Start the Conversation Early
Don’t wait until the end of the shoot. Bring it up beforehand - ideally when planning the project. That way, there are no surprises, and the model feels included in the process.
Say this:
"Before we shoot, I use a simple release form that outlines how the content may be used. It’s standard practice and helps us both."
2. Use Clear, Friendly Language
Avoid legal jargon. Use everyday terms like:
- • "Use" instead of "license"
- • "Photos/videos" instead of "media assets"
- • "Public display" instead of "distribution across platforms"
Avoid saying: "This grants me irrevocable worldwide rights..."
Instead say: "This gives me permission to share the photos online or use them in future creative projects."
3. Explain What Rights They Keep
Let them know that signing a release doesn’t mean they lose control over everything. Especially for editorial or non-commercial uses, the model still retains their identity and dignity.
You can say:
"This doesn’t mean your name or private info is shared. It just allows me to use your image in the ways we discussed."
4. Be Transparent About Usage
Clearly describe:
- • Where the photos/videos might appear (website, social media, exhibitions, commercial platforms)
- • Whether their name will be credited
- • Whether the content will be sold
If you plan to use the work for stock photography, say so.
5. Give Them Time to Read
Never rush the process. Hand them the release - on paper or digitally via an app like SnapSign - and let them read it at their own pace. Answer questions respectfully.
If your release is digital, mention that:
"You can sign it securely on your phone or tablet, and I’ll email you a copy right away."
Use SnapSign to Make It Easy
When working with non-professional models, presentation matters. Handing them a clipboard with a dense form can feel cold and intimidating. Using a clean, mobile-friendly tool like SnapSign makes the process feel simple, fast, and professional.
With SnapSign, you can:
- • Send a release in seconds
- • Customize the wording for non-professional use
- • Add photos, timestamps, and location metadata for extra transparency
- • Store everything securely in the cloud
Bonus tip: Create a "Friendly Model Release Template" inside SnapSign, written in plain English, to use with beginners.
Summary: Be Clear, Kind, and Professional
Explaining a model release to someone new to the process isn’t about lawyering up - it’s about earning trust. Use plain language, anticipate concerns, and show that you respect their boundaries. A confident and honest explanation will often lead to a quick and positive signature.
Key takeaways:
- • Start the conversation early
- • Avoid legal jargon
- • Be transparent about how content will be used
- • Use tools like SnapSign to streamline the process
By making the model feel respected and informed, you not only get the release - you build lasting relationships that lead to better collaborations.
Need a model release that’s easy to explain and fast to sign?
Try SnapSign - the app built for photographers, filmmakers, and creators who care about both legal protection and great experiences on set.